As the Vice President of Marketing at Boomitra, you will play a pivotal role in developing and executing our marketing strategy to drive growth and build our brand as an industry leader. This position requires a creative and strategic marketing leader with a deep understanding of brand identity and digital marketing with a track record of achieving results.
Marketing Strategy: Develop and execute a global marketing strategy that aligns with our business objectives and positions us as a trusted and innovative player in the carbon markets.
Brand Development: Define and enhance our brand identity, ensuring consistent messaging and visual representation across all marketing channels.
Market Research: Stay abreast of market trends, competitor activities, and emerging opportunities in the global carbon markets to inform marketing strategies.
Content Strategy: Oversee the creation of high-quality content, including reports, whitepapers, blog posts, and other resources that showcase our expertise and insights in carbon markets.
Digital Marketing: Lead digital marketing efforts, including SEO, SEM, content marketing, email marketing, and social media, to enhance our online presence and generate leads.
Event and Conference Participation: Coordinate our presence at key industry events and conferences to build brand awareness and foster relationships with stakeholders.
Thought Leadership: Cultivate thought leadership opportunities for our executives and subject matter experts, positioning them as experts in carbon markets.
Public Relations: Oversee media relations and PR activities to maintain a positive and influential presence in relevant media outlets.
Team Leadership: Build and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
Collaboration: Work closely with cross-functional teams, including sales, product development, and legal, to ensure marketing strategies align with business goals.
Minimum Qualifications, Experience & Competencies
Are you interested in moving the needle on climate change? This is your chance to do that and work on what is likely the most efficient and scalable solution to climate change! We aim to reduce humanity’s entire carbon footprint by 20% in the next 10 years!
You will also have the opportunity to do exciting work at the forefront of satellite and AI technology, while solving major problems for our Fortune 500 clients, while working very closely with the founders! We are funded and backed by top Fortune 500 companies who truly care about mitigating climate change at scale!